Building a StoryBrand - Donald Miller

Building a StoryBrand

By Donald Miller

  • Release Date: 2017-10-10
  • Genre: Marketing & Sales
  • Size: 8.3 MB
Score: 4.5
4.5
From 45 Ratings

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Description

The way you describe and discuss your business to customers is vital to their understanding the compelling benefits of using your product, idea, or service, in turn increasing the chances of a successful relationship. That is why New York Times bestselling author Donald Miller has created the StoryBrand process. As a proven solution to the struggle business leaders face when talking about their organizations, StoryBrand provides leaders the ultimate competitive advantage, revealing the secret for helping customers realize why they need what you are offering. Building a Storybrand shares with readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, this revolutionary method will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Reviews

  • Changed my business and my life!

    5
    By G.White765
    Amazing book! I would recommend it to anyone. Even if you don’t have a business. It’s very helpful for your outlook on life in general. Thanks StoryBrand!
  • Good read

    5
    By Tleon95
    First book I’ve read in 5 years and helped me gain more perspective on my business. The concept of “Story” shared in this book is particularly interesting and points out the consistency in people’s consumer mindset, which I found fascinating to read.
  • Finally, clarity has been achieved!

    5
    By WFUDeac
    I’ve struggled with developing an effective marketing message for a long time. After reading this book, clarity has been achieved. Marketing isn’t as complicated as we are led to believe. The challenge is in simplifying the message. The author lays out the plan to make it happen. Great resource book!

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